HOOPS | MEDIA | FASHION

Upcoming Events

Stay informed about all of Jordan's events, camps, and pop-ups by checking the calendar regularly.

It’s Only Crazy, til You Do It.

JORDAN LEWIS JLewww in a black sleeveless shirt dribbling a basketball on an indoor court, with an audience watching in the background.

Jordan Lewis, known as Jlewww, turned his love for streetball into a global movement. He sharpened his handles and mindset through raw, competitive pickup games. What started as neighborhood battles quickly went viral, with Jlewww’s flashy footwork, fearless 1v1s, and highlight-worthy plays catching fire on YouTube.

JORDAN LEWIS JLewww in a black basketball jersey with 'TAFT ELITE' written on it, standing on an outdoor basketball court with group of young boys in the background, some holding basketballs.

He didn’t take the traditional route—no big-name college, no NBA contract. Instead, he built his own lane, proving that passion and hustle can be just as powerful as a league logo. Jlewww now faces elite hoopers and pros, always repping streetball culture with heart and authenticity. His journey is more than basketball—it’s proof that betting on yourself works.

JORDAN LEWIS JLewww dressed in a white hoodie, black shorts, white socks, and bright blue and white sneakers, crouching on a basketball court with a serious expression.
JORDAN LEWIS JLewww holding a high-top white sneaker with a blue accent mid-air outdoors, trees and a blue sky in background.

Built for the shiftiest

Quick cuts, explosive movements - this shoe is engineered for the shiftiest player in the world.